Turn your passion for sport and recreation into meaningful leadership and service.
The Bachelor of Arts in Sports & Recreation Management combines specialized knowledge and practical skills for the sports and recreation industry with a strong foundation in business and management.
Rooted in a Christ-centered worldview, you’ll graduate prepared to lead in sport organizations, community recreation, education, camps, churches, and missions—using sport and recreation as powerful platforms for engagement, transformation, and impact. New Program
Program Overview
The Bachelor of Arts in Sports & Recreation Management equips students to combine their passion for sport and recreation with Christ-centered leadership and service. The program blends specialized industry knowledge and hands-on skill development with a robust understanding of business principles and transferable management skills.
By integrating biblical principles with practical training, graduates are prepared for careers in sport organizations, community recreation, education, and ministry—using sport and recreation as powerful platforms for engagement, transformation, and global impact.
- Student who loves sport and leadership?
- Coach-in-the-making or team builder?
- Organizer who thrives on events?
- Community-minded recreation leader?
- Ministry-minded leader who wants to serve through sport?
- How sport & recreation industries function?
- Event & facility management skills?
- Sport marketing, media, and promotion?
- Leadership development through sport?
- How to integrate faith with professional practice?
- Manage teams or athletic programs?
- Plan and run events & facilities?
- Lead municipal or community recreation?
- Serve in schools, camps, or churches?
- Use sport for ministry and global impact?
Learning Outcomes
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Master industry knowledge to serve others:
Develop a strong understanding of the structure, governance, and administration of sport and recreation industries, using that knowledge to serve participants, fans, and communities with excellence. -
Apply foundational business principles with integrity:
Manage resources and lead organizations with a servant-leader mindset, stewarding assets for the good of others and the fulfillment of an organization’s mission. -
Communicate with purpose and truth:
Build marketing and communication strategies that reflect truth, transparency, and authentic relationship-building—advancing the mission of sport and recreation organizations. -
Navigate ethical and legal challenges:
Analyze legal, ethical, and societal issues in sport and recreation and make decisions guided by a biblically informed conscience. -
Translate a faith-integrated worldview into practice:
Apply faith-integrated learning in real-world environments through supervised practicum and internship experiences—serving with humility and purpose. -
Grow in doctrine and spiritual formation:
Demonstrate understanding of central Christian doctrines and express ongoing development as Christlike servant leaders.
Course Progression & Descriptions
These courses develop your leadership, professional skill, and real-world readiness in sports & recreation.
Sports & Recreation Core
I. Introduction to Sport & Recreation Management (3)
Introduces students to the sports and recreation industry, including its structures and key sectors such as professional leagues, amateur sports, intercollegiate athletics, and recreational ventures. The course also addresses sport and recreation as avenues of ministry.
II. Leadership Development through Sports & Recreation (3)
Guides students in identifying their leadership abilities and potential while teaching skills and dispositions to empower others as leaders in their organization or ministry.
III. Managing Events & Facilities (3)
Considers practical and theoretical knowledge for planning, organizing, and executing sports and recreational events and managing related facilities.
IV. Sport, Recreation & Society (3)
Explores the historical and sociological role of sport and recreation in culture, community, and global affairs.
V. Communication & Media (3)
Examines the role of media in sports and recreation, including public relations, social media strategies, and managing relationships with media organizations.
VI. Marketing & Promotion (1.5)
Builds on previous marketing courses by focusing on marketing in sports and recreation, including participant and fan engagement, brand building, and leveraging sponsorships. Prerequisites: Digital Marketing (BUS 125), Advertising (BUS 210).
VII. Financial Management in Sports & Recreation (1.5)
Expands on principles learned in Financial Math and applies them to sports and recreational organizations, covering topics such as budgeting, revenue generation, and financial analysis. Prerequisite: Financial Math (MA 200).
Practical Experience
VIII. Practicum (3)
Provides supervised practical experience that helps students translate a faith-integrated worldview into real-world professional practice.
IX. Supervised Ministry Experience (Internship) (12)
A field experience that allows students to apply classroom learning in real-life settings. Students also engage with a spiritual mentor during their internship, either within the placement or separately from it.
Note: The full degree includes General Education, Bible & Theology, and additional Ministry/Professional requirements as part of Kingswood’s B.A. structure.
Admissions & Financial Information
- High school diploma (or equivalent)
- Completed undergraduate application
- Additional documents may be requested by Admissions
- English proficiency (if applicable)
Kingswood is committed to making Christ-centered education accessible and affordable. For the most up-to-date tuition, fees, and scholarship information, please see the Undergraduate Tuition & Fees page or contact Admissions.
| Fee | Per Semester | Per Year |
|---|---|---|
| Tuition (full-time) | $5,995 | $11,990 |
Frequently Asked Questions
What kinds of careers can this degree lead to?
Graduates are prepared to serve in areas such as team management, event and facility management, municipal recreation, schools, communities, camps, churches, and missions organizations.
Does the program include hands-on experience?
Yes. Students complete practicum credits and a 12-credit Supervised Ministry Experience (internship) to apply classroom learning in real-world settings.
Is this program only for athletes?
No. This program is designed for students who want to lead and serve through sport and recreation—whether your interest is community recreation, event management, facility leadership, ministry, or organizational administration.
How does faith integration show up in the program?
Faith integration is woven throughout the program through biblical principles, leadership formation, and supervised practical experiences designed to prepare students to serve with humility, integrity, and purpose.